In terms of social media, places like Facebook, Twitter and Instagram are king for networking, sharing and photo-ing your world. But for professionals, the Facebook of “business media” is LinkedIn. The platform is quickly becoming more and more relevant and an increasingly large part of your social media footprint on the internet.
We’ve covered LinkedIn a few times on Sportscaster Life, and its importance in the professional world of networking. However Journal of Accountancy has a great look at improving your profile to ensure you’re at the top of the pile when it comes to LinkedIn connections. The article is geared towards accountants and those in the financial field, however the general themes can be applied to sportscasters too.
Just a few short years ago, you could safely ignore your digital footprint and it wouldn’t affect your real-world interactions. Today, that’s no longer the case. Your digital presence has an effect—either positive or negative—on your career and business. Whether you are looking to attract new clients, advance in your firm, or find a new opportunity, your online presence shapes how others view you.
One of the easiest and most powerful ways you can take control of your online presence is to harness the reach and influence of your LinkedIn profile. Many online-savvy people who also are active on Facebook, Instagram, Twitter, YouTube, and other social media outlets use their LinkedIn profile as the cornerstone for their online professional brand. LinkedIn can lead the way in influencing how others engage with you in your online and offline interactions. This article shows how to use LinkedIn to move your career forward.
3 STRATEGIC QUESTIONS MAKE ALL THE DIFFERENCE
The omnipresence of digital information has flipped the traditional process of how we establish business relationships. In the past, we would extend provisional trust to someone and then build a working relationship to bolster that trust. Now, we can research and investigate someone before we ever engage. In fact, we can decide whether we even want to start a professional conversation based on what we find.
To read the full article, click here.
